Neelam Ahooja: It’s quietly empowering and embodies all the elements of style I look for. It’s sophisticated but relaxed, finely tailored but edgy. The lack of any visible logos combined with muted palettes and effortless layering appeal to the most discerning stylists (old and young alike). They’re one of the few brands that cut and recut a classic black coat from season to season with subtle differences and still make me feel that I “need that one too.”

“MY GUT IS MY GUIDE. I USED TO SHOP FAR MORE IMPULSIVELY WHEN I WAS YOUNGER BUT I’VE BECOME MORE DISCIPLINED.”

Neelam Ahooja: It’s quietly empowering and embodies all the elements of style I look for. It’s sophisticated but relaxed, finely tailored but edgy. The lack of any visible logos combined with muted palettes and effortless layering appeal to the most discerning stylists (old and young alike). They’re one of the few brands that cut and recut a classic black coat from season to season with subtle differences and still make me feel that I “need that one too.”